Alex Papachristidis on Design

“I love what I do, it’s a joy, I never tire of it, never get sick of looking for fabrics. I still go to the D&D BUILDING myself, I’m inspired by every trip I take. I love what I do because it’s so relevant to my life, I love my clients because we have fun. Decorating is a great luxury, and it should be fun–my job is FUN.”

It’s this kind of enthusiasm that makes Alex Papachristidis instantly likeable. He reminds me of the age-old saying ‘Choose a job you love and you will never have to work a day in your life.’ I told him so, which made him laugh in agreement.

A smiling man wearing a red blazer, blue tie, white shirt, and white pants stands indoors, one hand resting on a patterned armchair in a thoughtfully arranged designer vignette. He has short hair, glasses, and is positioned in front of a gold textured artwork and cream-colored walls.

Alex Papachristidis

The New York City-based interior designer will create a Designer Vignette for the Grand Entry Hall of THE SAN FRANCISCO FALL SHOW next month, the fair’s 40th Anniversary ‘Ruby Jubilee’. Papachristidis started his eponymous design firm, ALEX PAPACHRISTIDIS INTERIORS in 1987 while studying at Parsons School of Design.

“I was trying to decide what to do with my life,” he explained. “I didn’t want to go into the family business–shipping, I thought about restaurants and fashion, then I called my best friend. She walked into my apartment and said ‘darling! You have such great taste, you should be a decorator!’ I never looked back.”

Elegant living room with soft gray and cream tones, ornate gold-trim chairs, marble tables, a chandelier, and a mural wall with artistic vines. Large windows with drapes, stacked cushions, and decorative sculptures create a luxurious, classic atmosphere—an exquisite designer vignette that showcases refined style and timeless sophistication.

Kips Bay Decorator Show House, 2016, Designed by Alex Papachristidis. Photograph by Tria Giovan.
Chandeliers from Gerald bland with Eve Kaplan gilded ceramic accents, Frederick P. Victoria & Son coffee tables with custom tops by artist Nancy Lorenz, Ceramic gourd by Christopher Spitzmiller, Eighteenth-century Italian giltwood chairs from Dalva Brothers, Custom sofa and Turkish-style poufs designed by Alex Papachristidis, made by J Quintana Upholstery; window treatments made by New York Drapery, fabric Cowtan & Tout fabric and Samuel & Sons trims, Carpet made up of antique Turkish tent panels from Beauvais

Design is ever evolving, always changing, but for the last few years through the pandemic, it is more than taste and aesthetics that have changed. Most of us have changed how we live, and what we need from our homes. “It taught people how important our home is,” says Papachristidis, “that we need to be prepared for all circumstances, need to feel safe and comfortable. I was already from that school, so I spent the COVID years reorganizing. There is nothing more rewarding than feeling organized,” he says.

“People felt there were gaps, they learned that their kitchens didn’t work as well as they should. They didn’t have enough space to work. A house needs to have a level of practicality. Our home is super user-friendly; I am a kitchen tinkerer, not a cook. It’s kind of how I am a decorator—I don’t make the upholstery, I put it together, I oversee.” A man with a vision.

A modern, elegant office forms a stunning designer vignette with its dark wood desk, iMac, lamp, books, and art supplies. Two gold wire chairs and a gray armchair are arranged around the desk. Artwork hangs on the wall and next to the window, while shelves brim with colorful books. Light filters in softly, accentuating every curated detail.

Study designed by Alex Papachristidis. Photograph by Richard Powers.
Warren Platner chair, Gabriella Crespi ‘Z Desk’ in bronze, John Currin (above desk) & Elizabeth Peyton (windowsill) paintings,
Jean-Michel Frank vintage desk lamp

“A room should be a reflection of how the client lives,” explains Papachristidis. “It’s important that the rooms in your home flatter you; that you love the colors of your rooms, that you feel comfortable, they need to suit you.” That, he says, is the single most important element in a room.

An avid traveler, he cites history and travel as inspiration, but does not follow trends. “Museums, auctions, great houses, I’m a Francophile; I spent much of this summer in the South of France,” he lists these as sources of creativity.

“I think what dates things is when they look too much like everything else. When there is a moment in time when everyone is doing something and you do that thing, it will be dated. I don’t do trends. I go through personal phases of things that inspire me,” (he names Gabriella Crespi furniture as a current favourite),  “if used in the right way it won’t be dated: a suite of 18th century furniture in satin – pale teal-bluey green – it will look timeless. Papachristidis is particularly inspired by an elegance of years past, citing Gloria Guiness, Marella Agnelli, Elsie de Wolfe, and ‘everything Rothschild’ as sources of inspiration.

A lavish bathroom with gold and marble decor creates a stunning designer vignette. A white sink with an ornate gold pedestal stands against mirrored walls, reflecting endlessly. Gold floral trim and light fixtures accent the beige marble, while a small vase with white flowers sits by the sink.

Powder room inspired by The Grotto Hall in Potsdam’s New Palace in Germany, designed by Alex Papachristidis.
Photograph by William Abranowicz. Eve Kaplan shell motif gilded ceramic tiles, Custom shell faucet by P.E. Guerin

“I love contemporary, artisanal furniture, 20th century designs – the proportions are important—as with Maria Pergay furniture. I love walls upholstered in velvet, a mix of contemporary and classical. The modern needs to balance with the classical,” says Papachristidis.

A textured stone console table holds a dark vase with white hydrangeas and two silver mugs, creating a striking designer vignette. Above, an abstract white artwork hangs on a cream wall. A blue geometric rug lies beneath, and the setting feels elegant and minimalist.

Living Room Console, designed by Alex Papachristidis. Photograph by Tria Giovan. Porphyry urn and 18th Century German silver tankanrds, Stacked rock console in the manner of Emilio Terry from Glen Dooley Antiques, Tree-branch painting by Adam Ball from Kasmin Gallery

For his Designer Vignette at the Fall Show this year, Papachristidis looked to the show’s dealers. “I went to CARLTON HOBBS and found a big gilt console and a pair of mahogany chairs to which I added cherry red velvet on the poofs,” (in honor of the ruby jubilee). “I found a wonderful mirror from HYDE PARK ANTIQUES and a modern sculpture from GUY REGAL. I have a great love of Chinese wallpaper so with DE GOURNAY (hand painted wallpaper, the Designer Vignette sponsor), we did a collage of Chinese scenes. I added a silver and white chair rail, with a dash of yellow. And the floor will be stenciled by decorative painter JOSEPH STEIERT,” he added. Sounds fabulous, and we will all just have to wait until showtime to see the finished room.

A richly decorated room features two red velvet armchairs, a gold ornate console table with two white lamps, and a large, gilded mirror. The walls have elaborate floral wallpaper and classic painted panels, creating the feel of a vintage, luxurious Designer Vignette.

‘Mood Board’ for 2022 San Francisco Fall Show Designer Vignette by Alex Papachristidis.
Chairs and console from Carlton Hobbs, Mirror from Hyde Park Antiques, ‘Ophelia’ Lamp by Christopher Spitzmiller

“Good rooms are made for people to use,” says Papachristidis. “They are not made to impress. First and foremost, they should be comfortable, friendly and usable.” I couldn’t agree more.

By Ariane Maclean Trimuschat

Ariane served as Show Director for the San Francisco Fall Show for 7 years through 2019. She is now the show’s Director-at-Large, living in Westport, Connecticut with her family.  Follow Ariane on her blog, SOJOURNEST, where she focuses on all things home and travel and on Instagram at @arianetrim

A Look Back…

The 2015 San Francisco Fall Show

We’re all looking forward to a return to normal; a time when visiting a restaurant, a concert or an art and antiques fair is not something to think twice about. In the meantime, we can always reminisce about the days of old (i.e. pre-2020) when we did not appreciate the little things quite as much as we do now. In that spirit, here is a trip back to 2015 when the show theme was fittingly, ‘Time After Time’.

The Show introduced a new element to the Grand Entry Hall in 2015: The Designer Vignettes. With the support of DE GOURNAY, we set out to create curated scenes that tied in with the show theme and showcased items from our illustrious exhibitors. For each vignette, de Gournay created custom, hand-painted wallpaper in collaboration with each of the designers.

The designers invited for the inaugural year of the vignettes were FISHER WEISMAN, ALLISON CACCOMA and GEOFFREY DE SOUSA, along with architecture firm IKE KLIGERMAN BARKLEY who was tapped to create the vignette structure, a black shingle-style that drew on the crisp geometry of origami to create a series of porches; folded planes of cedar shingle supported a timber pergola, creating shingle-framed stages for the vignettes.

A person stands near elaborate indoor booths with ornate chandeliers, wall art, gold decor, and elegant furniture. The booths are framed by dark wooden beams, and the setting appears to be inside a large, well-lit exhibition space—a captivating scene reminiscent of A Look Back at the San Francisco Fall Show.

The 2015 Grand Entry Hall Vignettes

Fisher Weisman’s ‘Midnight Tea in the Garden of Antiquity’ was a fantasy scene featuring Andrew Fisher’s 24k gilded tapestry floating against the custom de Gournay wallpaper, with pieces from exhibiting dealers.

Luxurious room with a crystal chandelier, two ornate chairs, a round table, gold leaves on blue walls, two classical portrait paintings, patterned rug, gold decor, and green hedge in the foreground. The ceiling is glass, letting in natural light—an elegant setting that could easily be featured in A Look Back at the San Francisco Fall Show.

‘Midnight Tea in the Garden of Antiquity’ by Fisher Weisman Photograph by Drew Altizer

Allison Caccoma created ‘Lounging in the Reflection of the 18th Century’ by wrapping the walls in a custom de Gournay paper–a bold version of an 18th century textile design documented at the V&A in London. She enlarged the scale of the pattern and paired it with a high-gloss, graphic painted floor, giving it a contemporary feel. Mid-century salon chairs paired with an 18th century cabinet and modern lamp work together in an endurance of the test of time.

Elegant room with pink patterned walls, antique chaise lounge, ornate mirror, hanging lights, framed art, potted orchid, and wooden chest. Small glass table holds books; greenery lines the front. Ceiling has black beams and glass panels above—offering a sense of timeless sophistication reminiscent of A Look Back at the San Francisco Fall Show.

‘Lounging in the Reflection of the 18th Century’ by Allison Caccoma. Photograph by Drew Altizer

Geoffrey De Sousa paid homage to his Portuguese heritage and the mid-century Brazilian furniture designer, Joaquim Tenreiro with ‘Passagem do Tempo’ (Passage of Time). The vignette was surrounded by the sculptural Araucaria Forest hand painted on silk by de Gournay.  The horizontal, spreading branches reference the space age forms iconic to the mid-century period. 

Two wooden armchairs with white cushions face a low wooden coffee table, evoking the refined ambiance seen in A Look Back at the San Francisco Fall Show. Behind them, a tall bookshelf displays pottery, while a gold floor lamp stands to the right. Walls adorned with tree murals and a glass ceiling that lets in natural light complete this modern, serene space accented by green shrubs lining the front.

‘Passagem do Tempo’ by Geoffrey De Sousa. Photograph by Drew Altizer

The Loan Exhibit, curated by Philip M. Bewley presented a selection of some of the finest period clocks produced in the late 18th century from the private collection of Ann Getty. These extraordinary clocks have movements by the finest horologists of the day, with cases that express the highest aesthetic ideals of the period.

Four ornate clocks are displayed on pedestals beneath a wall marked TIMELINE, each placed under years: 1790, 1820, 1830, and 1880, showing the evolution of clock design across these periods. Each clock has a unique style and color. This captivating arrangement offers A Look Back at the San Francisco Fall Show, inviting visitors to appreciate both artistry and history.

‘Time After Time’ Loan Exhibit, curated by Philip M. Bewley, Photograph by Drew Altizer

Our exhibitors that year brought the very best as always. And all was unveiled at the Opening Night Gala, an evening everyone looks forward to each Fall, and that we look forward to once again in the near future!

Four smiling men in suits stand side by side at an indoor event, offering a glimpse into A Look Back at the San Francisco Fall Show. The room features elaborate gold and blue decor, leafy gold branches, rich tapestries, and a framed artwork in the background. The men appear well-groomed and wear colorful suits and ties.

Michael Purdy, Jack Calhoun, Trent Norris, and Jay Jeffers. Photograph by Drew Altizer

A woman in a blue dress and glasses smiles, holding a drink and a colorful clutch. She stands by a wooden table with framed art in a room with red walls, decorative plates, a carved chair, and a striped pink tapestry—capturing the vibrant atmosphere of A Look Back at the San Francisco Fall Show.

Kaylee Whitworth. Photograph by Drew Altizer

A Look Back at the San Francisco Fall Show: Two women stand side by side, smiling at the camera. One wears a black patterned dress with pearls and holds a clutch, while the other is in a gray floral dress. They are indoors with elegant decor, including a mirror, flowers, and a chest of drawers behind them.

Show Chair, Suzanne Tucker and Summer Tompkins Walker. Photograph by Drew Altizer

Three women in formal attire stand together, smiling and talking at an art event during A Look Back at the San Francisco Fall Show. One woman holds a wine glass and plate. Colorful tapestries and textiles hang behind them, adding a rich, detailed background to the elegant setting.

Pamela Babey and Kathleen Taylor. Photograph by Drew Altizer

A woman in a sleeveless white dress and a man in a yellow sweater with a black bow tie stand together, smiling indoors. Behind them is a wall covered with many framed botanical prints. The setting appears to be an art gallery or exhibition, reminiscent of A Look Back at the San Francisco Fall Show.

Samantha DuVall Bechtel and Darren Bechtel. Photograph by Drew Altizer

Alison Gelb Pincus, Flynn Kuhnert, Hutton Wilkinson. Photograph by Drew Altizer

Trevor Traina and Alexis Traina. Photograph by Drew Altizer

Hilary Helfrich, Ally Fleming. Photograph by Drew Altizer

Happy Shoppers! Photograph by Drew Altizer

By Ariane Maclean Trimuschat

Ariane served as Show Director for the San Francisco Fall Show for seven years through 2019. She is now the show’s Director-at-Large, living in Westport, Connecticut with her family.  Follow Ariane on her blog, SOJOURNEST, where she focuses on all things home and travel and on Instagram at @arianetrim

A Chat with San Francisco Designer Geoffrey De Sousa

Known as one of the top interior designers in San Francisco and regularly featured in national design publications, Geoffrey De Sousa brings a mix of tradition, cosmopolitan flair and modernism to his projects. De Sousa Hughes, the 30,000 square foot showroom at the San Francisco Design Center that he co-owns with Erik Hughes, is known for its bespoke collection of furnishings, textiles, lighting and accessories by designers and artists across the United States and Europe. De Sousa served as Designers Circle Chair for the San Francisco Fall Show from 2016-2018 and hosted several fabulous parties in honor of the show’s designer patrons.

A smiling, bearded man with a bald head wears a blue shirt and wireless earbuds, sitting indoors. Behind him are tall bookshelves, two beige chairs, a chandelier, and a hallway with reflective decor and wooden flooring—a sophisticated space reminiscent of San Francisco designer Geoffrey De Sousa’s elegant style.

Geoffrey De Sousa working from his double parlour

He’s a busy man, but lately, De Sousa, like the rest of us, has been spending a lot more time at home. We chatted by phone, he from his 1874 San Francisco Victorian, with a black facade. “When I renovated it in 2013 it was just me and little dog,” he said. “Then Jose and I got married, he’s an interiors and architecture photographer and has his office downstairs. The pandemic has informed us as to how we are living here, how we use the space. I had been debating turning the second parlour into a dining room; it makes us think about what’s comfortable.” The double parlour is currently a living room and is where De Sousa gravitates to for work, and a moment of quiet and calm. His morning staff meetings happen there. “Because Jose is a photographer, he has lots of tripods. I set up right there and we have staff meetings every morning with the iPhone on tripods.” Right off the bat, I was thinking, how can we get people into our showroom? I called a friend who is a Realtor who recommended the company Matterport. They did a 3D tour of showroom to put on our website, it’s fantastic.

A marble bust of a woman is seen behind a window. She wears a black face mask, blending classical art with a modern pandemic symbol—a striking juxtaposition that echoes the innovative spirit of San Francisco designer Geoffrey De Sousa. The sculpture is partially framed by leaves in the foreground and reflections in the glass.

Diana the Warrior, prepared for the pandemic

The most interesting piece in the living room was bought from former San Francisco antiques dealer, Ed Hardy “a 19th century bust of Diana the warrior 3 ½ ft x 2 feet that sits on a pedestal in the bay window in the living room,” shares De Sousa. “I’ve had it forever. People stop in front of the house constantly to talk about it. It is one of the finest pieces I bought from Ed when I moved to San Francisco. About 2 weeks into the quarantine, I turned it around to face the street and put a black mask on her. It has become very instagrammable.”

A wall covered in multiple black-and-white framed photographs, mostly portraits of men and women, some in groups, arranged in a grid pattern on patterned wallpaper. The images appear vintage, giving the wall a nostalgic, historical feel—a style reminiscent of renowned San Francisco designer Geoffrey De Sousa’s curated interiors.

De Sousa’s wall of family photographs

For De Sousa, home has to have a sense of history. “It has to be about you, your trips, your family, the things that bring memories, a small piece of glass, an amazing photograph, having those pieces interspaced within your interiors, that juxtaposition and the ability to combine those things in a house gives it soul.” He says. “I have a wall that is 60 photographs dating from the mid the 1800s of my family memories; all different sizes, I have my great, great grandfather and grandmother. I have an amazing photo of my great grandmother at a wedding when she first came to America in 1917. My mother’s side has been in Boston since 1632. Walking by the wall and seeing these people everyday makes my house a home.”

Communication was the biggest change De Sousa encountered from the new virtual workday. “At first everyone went into shock mode and then had to get the projects rolling. How we deliver to clients is different, but people are now used to it, they are adapting pretty well,” he says, “There are people spending a lot of time in their homes and looking at things a little differently. They want the spaces to be usable and comfortable. Each client is so individual. I am really fortunate to have a wide array of clients with very different aesthetics.” De Sousa is seeing a change in attitude and in how clients are using their homes. “I don’t see people asking for home offices right now,” he says, “but I do see people coming to me saying that they are using some rooms more often now than before–using rooms for the first time–using their outdoor spaces more now, not just on the weekends. I also see people who left the city and went to their second homes and they are now really looking at how they use those homes and how they can make them equally usable. People are thinking about nesting, comfort, and entertaining again.”

With no social engagements due to the lockdown, De Sousa anticipated having lots of free time, “I always wanted to learn to needlepoint; I opened the box and never touched it. I bought a Georgian dollhouse for my nieces, but have not started it. Once we started our meetings in the mornings, the day gets away. I’ve taken on three large projects during the pandemic!

Modern room with two wooden armchairs, a round coffee table, and a tall bookshelf displaying pottery. Pale walls feature large tree murals; plants line the front. A gold floor lamp stands right. Glass ceiling beams let in natural light. Designed by acclaimed San Francisco designer Geoffrey De Sousa, the space feels cozy and serene—perfect for a relaxed chat or quiet reflection.

‘Passagem do Tempo’ Designer Vignette by Geoffrey De Sousa Interior Design at the 2015 San Francisco Fall Show. Custom wallpaper by de Gournay.
Photo by Drew Altizer Photography

In 2015, De Sousa was among the three designers invited to participate in the inaugural return of the Designer Vignettes for the Grand Entry Hall of the Fall Show. Taking on the theme “Time After Time”, De Sousa called his vignette ‘Passagem do Tempo’ (Passage of Time), paying homage to the mid-20th century Brazilian furniture designer Joaquim Tenreiro and his language of organic simplicity. It was surrounded by the sculptural Araucaria forest hand painted on silk by de Gournay. I asked him about a favourite show memory. “Really and truly”, he confessed, “the Preview Gala is one of the ultimate parties of San Francisco every year. When you are all wrapped up in your business and life, to be able to stand with your contemporaries, talk about business, see clients, catch up. You know everyone is going to be there. It kicks off the holiday season. It’s always an upbeat feeling. That will be missed the most in this year.”

But with the isolation, there is an upside: “Jose and I are relative newlyweds so this time we have had and with my dog has been really lovely. We spend a lot of time together, watching a great movie–we watched Hamilton the other night–it’s been great. And we’ve been reaching out to friends on Zoom that I probably would not be talking to so much otherwise.”

Truly a silver lining.

By Ariane Maclean Trimuschat
Ariane served as Show Director for the San Francisco Fall Show for 7 years through 2019. She is now the show’s international liaison as Director at Large, living in London with her family.  Follow Ariane on her blog, Sojournest, where she focuses on all things home and travel.

At Home with San Francisco Designer Jay Jeffers

San Francisco designer Jay Jeffers knows a thing or two about beautiful objects. His retail showroom Jay Jeffers-The Store offers a collection of furniture and pieces discovered along his travels. When he agreed to create a vignette for the 2017 Fall Show, the theme that year was Flower Power and the vignettes focused on the Four Seasons. Jeffers’ boldly graphic, deep plum showcase beautifully conveyed the warmth of a cozy winter evening.

Two beige armchairs flank a round wood table with red flowers, books, and drinks. A fur rug covers the floor. A brass bar cart, modern pendant light, and bold geometric red and white wall art create a cozy, stylish sitting area reminiscent of Jay Jeffers’ signature home style as a leading San Francisco designer.
2017 San Francisco Fall Show Designer Vignette “Winter” by Jay Jeffers
Photography credit: Drew Altizer

I recently chatted with Jay about the many cozy days and nights we are all spending at home during quarantine, and how that has impacted his life, and his appreciation of his own collection of beautiful objects. “One of my favorite pieces is by New York artist Forrest Williams. It has a mysterious haunting quality that I love” says Jeffers.

A cozy, dimly lit room—styled by renowned San Francisco designer Jay Jeffers—features two modern, geometric armchairs, patterned pillows, a checkered rug, and a side table. A large painting of a man in a white shirt dominates the dark wall. Heavy curtains cover windows; pendant lights hang overhead, creating an inviting home atmosphere.
Photography credit: Matthew Millman

In designing a house, there are certain things that make it a home. For Jeffers, it is the personal effects that create memories, “whether it is art you have collected, or family photos, books, some kooky object that you bought when traveling in Africa—those things that invoke memories of a time and place. This is what created soul in a home.”

A brass cabinet, curated by San Francisco designer Jay Jeffers, holds a large abstract brass sculpture, a fossilized ammonite on a stand, a brass bust, and stacked books titled REVOLUTION and WALDERS UNIVERSE, set against a dark wood wall. The scene exudes a warm, vintage home aesthetic.
Photography credit: Matthew Millman

Jeffers is spending quarantine in the Napa home he shares with his husband Michael Purdy. “I have commandeered one of the guest bedrooms as my office. The closet holds my papers and files. There is a small desk, though I admit most of my computer and zoom meetings have taken place on the guest bed with my laptop.”

The best part of spending so much time at home? “Well, my dog, Olive is by my side, basically all day long, which is so nice. We have been cooking, setting the table every night with candles and linen napkins, and just generally slowed down a little bit.” He shares. His favorite room is the living room, “A fire in the fireplace, with the fire going is a good spot for me. I’m an early bird and always the first one up. It is so nice to sit by the fire and have my coffee and slowly wake up.”

A cozy living room, expertly styled by San Francisco designer Jay Jeffers, features a wood-paneled accent wall and a black ornate fireplace with a fire burning. Two green patterned sofas invite relaxation, complemented by a round knitted coffee table. Eclectic portraits and art are hung above the fireplace, adding personality to this inviting home. Plush pillows adorn the sofas for extra comfort.
Photography credit: Matthew Millman

When it comes to the San Francisco Fall Show, Jay has discovered many treasures over the years. His favorite find? “A pair of art deco club chairs that were made in India out of rosewood. Their new home are clients of mine that are of Indian descent so these chairs fit perfectly with our design and reminded them of home at the same time.” Jay has been a longtime supporter of the Show “it is so great to see the entire design community out and supporting an amazing cause that I have been involved with for years” he says. “But also for me it’s a chance to see beautiful things from galleries all over the world that I may not have visited. The internet, 1stdibs and all of the other sights are a wonderful tool for sourcing, but nothing compares to seeing the beauty and the condition of a piece in person.”

A modern living room, inspired by designer Jay Jeffers of San Francisco, features a teal armchair, gray blanket, geometric rug, round wooden table with stacked books, lamp, vase, framed art, and an abstract blue-green wall mural. A mauve sofa with a bolster pillow sits nearby.
Photography credit: Matthew Millman

With no social engagements, travel or commute, Jeffers is appreciating the extra free time, and using it well. “I’m finding more time to deep dive into inspiration—Pinterest, Instagram, etc. There are some crazy talented people out there I am just discovering. In the evenings, I’m taking the dog for a walk or going on an easy bike ride.”

With all that is going on in the world, I think we all get a pass to break a rule or two. What is Jeffers? “Cocktails every night!” Cheers to that!

by Ariane Trimuschat, Director at Large/Europe